Expecting your recommendation for us to supply you better service
Alien Technology Corp., which is headquartered in Morgan Hill, Calif., and is a sponsor of the RFID Center of Excellence at Penn State Erie, The Behrend College hosted a radio frequency identification (RFID) forum Monday, April 16, at Penn State Erie. The standing-room only event was attended by regional industry leaders, students, and RFID Solutions Online.
"Alien Technology is one of the country''s leading RFID companies," said Frank DeWolf, director of the RFID Center of Excellence and lecturer in management and e-business in the Sam and Irene Black School of Business. "With the college''s RFID Center already in place, the creation and development of an RFID application center has the potential to establish a new industry cluster in information technology for northwest Pennsylvania." The mission of Penn State Erie''s RFID Center is research and outreach.
George Everhart, chief executive officer of Alien Technology, and Robert Eulau, executive vice president and chief financial officer of Alien Technology, led the presentation, describing the company and its potential for growth in the industry. Representatives from Advanced Equities Inc., which is a venture capital investment bank headquartered in Chicago, also participated in the event.
With far-reaching implications, the technology behind RFID tagging is fairly simple. A small, thin tag embedded with a microchip is attached to a box or pallet; it is passive until bombarded with radio waves by a hand-held or wall-mounted RFID reader. The amount of information the tag is capable of relaying is dictated by its size and complexity. Tags are rarely placed on individual items, with the exception of high-ticket merchandise.
At this point, adoption of RFID tagging is being forced on vendors from the top down, with Wal-Mart, Target, Best Buy, Boeing and the U.S. Department of Defense all requiring RFID-tagged pallets from their largest suppliers.
Extract From RFID Solutions Online
