Alien Technology Corp. received $33 million in new funding, the company said Tuesday.

     Alien said the round was led by Chicago-based Advanced Equities Financial Corp. and Sunbridge Partners, which has an office in Palo Alto.

     Also participating were existing Alien investors Rho Ventures, which has an office in Palo Alto, and NEA, which has an office in Menlo Park.

     With this round of financing, the capital invested in Alien totals more than $291 million.

     Alien Technology, which was founded in 1994, provides UHF radio frequency identification products and services to customers in retail, consumer goods, manufacturing, defense, transportation and logistics, pharmaceuticals and other industries.

                                                                                                                   Extract From Business Journal